Outlook for new Program Site

​By Rebecca Garland, Assistant Director for Institutional Research, Office of Institutional Research, University of St. Francis 

The Office of Institutional Effectiveness at the University of St. Francis was asked to examine the feasibility of a new program site based on available data. We researched schools with similar programs, businesses that may have employees interested in the programs, our current prospect base, and the area employment outlook.

Together, with Microsoft MapPoint, these factors were mapped within a 45-minute drive time of the center of the area. Although there appeared to be good employment opportunities and prospective students for the program, there was also high overlap with other institutions offering a similar program in the area.

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Data sources:    

Prospective Students by Zip Code - from institutional data Overlap programs from FL Dept. of Education (www.fldoe.org) Related business from state directory online

Employment by County - from FL Dept. Economic Opportunity(www.floridajobs.org) After using CIP (Academic Program) -SOC (Occupation Code) crosswalk (nces.ed.gov/ipeds/cipcode)

 

 
 

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Total Comments: 6
 
Betsy posted on 4/9/2015 3:15 PM
As a geographer, I'm pleased to see a map! The interesting question is how your viewers will use it. Competing schools nearby, for example, can also offer opportunities for attracting adjunct faculty who might teach in multiple places. The perspective student numbers seem very small, and mostly concentrated in one zip code. This also raises interesting questions about the reach of the institution. The smaller map with the overlapping counties is less effective, as there is no variation by county and some parts of your driving area aren't included, perhaps due to lack of data.
Elizabeth posted on 4/9/2015 3:38 PM
Thank you for sharing! I really appreciate the visulization of propsective students by zip code compared to where there are schools offering a program. I'm curious as to how the number of graduates each year from these existing programs compares to the average annual openings in the overlapping counties that is provided.
Rachel posted on 4/10/2015 9:56 AM
I am glad to learn about Microsoft MapPoint as tool. I think the map is easy to read and it assists in answering the question of a potential program site. It may be useful to map additional points of interest that would attract students (housing, entertainment, retail, etc). Great work!
Christy posted on 4/13/2015 9:34 AM
Thanks for sharing your innovative display and for pointing out another potential tool for IR offices to utilize. The overlay of institutions, business and prospective students tells a great story.
Dina posted on 6/18/2015 4:10 PM
Sounds like a great tool. Thanks for sharing.
Jeanne posted on 12/17/2015 3:28 PM
Thanks for sharing! Unfortunately, Microsoft discontinued MapPoint last year. But their alternative Excel PowerMap is nice! I am working with Bureau of Labor Statistics, IPEDS and IBHE data right now that would lend itself to this visualization. This article pushed me to dig deeper into PowerMap.