Designing IR Research

This course examines principles of effective research design for both qualitative and quantitative studies, and their application for institutional research.

Core Lessons

Introduction to Qualitative Research

Exploring Quantitative Methods

Successful Research Design

Task Modules and Exercises

Focus Groups: Provides an overview of the use of focus groups in institutional research.

Interviews: Examines the types and uses of interviews in qualitative research. 

Surveys: Demonstrates survey planning, sampling concepts, questionnaire design, and survey data processing and analysis.

Using Cross-Sectional Data: Demonstrates how both quantitative and qualitative research methods can be applied to cross-sectional data.

Using Time Series and Longitudinal Data: Demonstrates the types and uses of time series and longitudinal studies to inform institutional planning and decisions.

Benchmarking: Demonstrates how benchmarking is used in institutional research to develop dashboards and balanced scorecards.

Knowledge & Skills Taught

  • ​Concepts of focus group research

  • Procedures for conducting focus groups and interviews and using the results

  • Developing effective focus group prompts

  • Types and uses of questions in focus groups, surveys and interviews

  • Conversational vs. structured interview

  • Uses of field notes, methodology notes and theoretical notes in research design

  • Fundamental steps for survey implementation

  • Using cross-tabs for reporting survey results

  • Understanding the types and uses of cross-sectional studies

  • Advantages and disadvantages of time-series and longitudinal data

  • Using statistical tests with time series data

  • Types and uses of benchmarking

  • Types and uses of dashboards and scorecards

Course fee: $700 ($600 for AIR members)

Download a registration form (PDF) to mail or fax.