Overview of Survey Design

This course provides tools and techniques for conceptualizing, designing and administrating surveys at the community college.

Core Lessons

Understanding the Survey Process

Core Concepts of Survey Design

Implementing a Survey

Task Modules and Exercises

Survey Item Design: Explores the different types of surveys appropriate for IR and how and when to use them. 

Developing Response Options: Identifies different survey response options and how to select which option to use, along with how to write effective response options that will provide the best possible data.

Piloting a Survey: Explores how to pilot a survey instrument, and how to use the feedback to improve the survey.

Documenting the Survey Process: Demonstrates the methods and reasons for documenting the survey process and examples of good documentation.

Evaluating Survey Data: Explores how to determine whether collected survey data is valid, reliable and usable.

Interpreting Survey Results: Examines common methods used to interpret survey results, and how to prepare and report the results.

Knowledge & Skills Taught


• Survey item construction

• Types and uses of survey questions

• When and how to use a Likert Scale

• Effective use of ranking and scaled options

• Effective uses of rating and closed-end questions

• General guidelines for survey design

• Types and uses of response options

• Using cognitive interviews and focus groups for pilot testing

• Steps for conducting an effective pilot study

• Analyzing pilot study data

• Using crosstabs and frequency counts in survey analysis

• Using descriptive statistics to summarize survey results

• Developing key components of a survey codebook

• Effective visual reports

• Understanding counts and response rates

• Understanding sampling and sampling error 

Course fee: $700 ($600 for AIR members)

Download a registration form (PDF) to mail or fax.