Overview of Survey Design

This course provides tools and techniques for conceptualizing, designing and administrating surveys at the community college.

Core Lessons

  • Understanding the Survey Process

  • Core Concepts of Survey Design

  • Implementing a Survey

Task Modules and Exercises

Survey Item Design: Explores the different types of surveys appropriate for IR and how and when to use them. 

Developing Response Options: Identifies different survey response options and how to select which option to use, along with how to write effective response options that will provide the best possible data.

Piloting a Survey: Explores how to pilot a survey instrument, and how to use the feedback to improve the survey.

Documenting the Survey Process: Demonstrates the methods and reasons for documenting the survey process and examples of good documentation.

Evaluating Survey Data: Explores how to determine whether collected survey data is valid, reliable and usable.

Interpreting Survey Results: Examines common methods used to interpret survey results, and how to prepare and report the results.

Knowledge & Skills Taught

  • Survey item construction
  • Types and uses of survey questions
  • When and how to use a Likert Scale
  • Effective use of ranking and scaled options
  • Effective uses of rating and closed-end questions
  • General guidelines for survey design
  • Types and uses of response options
  • Using cognitive interviews and focus groups for pilot testing
  • Steps for conducting an effective pilot study
  • Analyzing pilot study data
  • Using crosstabs and frequency counts in survey analysis
  • Using descriptive statistics to summarize survey results
  • Developing key components of a survey codebook
  • Effective visual reports
  • Understanding counts and response rates
  • Understanding sampling and sampling error

Course fee:

$700 ($600 for AIR members)