This course provides tools and techniques for conceptualizing, designing and administrating surveys at the community college.
Understanding the Survey Process
Core Concepts of Survey Design
Implementing a Survey
Task Modules and Exercises
Survey Item Design: Explores the different types of surveys appropriate for IR and how and when to use them.
Developing Response Options: Identifies different survey response options and how to select which option to use, along with how to write effective response options that will provide the best possible data.
Piloting a Survey: Explores how to pilot a survey instrument, and how to use the feedback to improve the survey.
Documenting the Survey Process: Demonstrates the methods and reasons for documenting the survey process and examples of good documentation.
Evaluating Survey Data: Explores how to determine whether collected survey data is valid, reliable and usable.
Interpreting Survey Results: Examines common methods used to interpret survey results, and how to prepare and report the results.
Knowledge & Skills Taught
- Survey item construction
- Types and uses of survey questions
- When and how to use a Likert Scale
- Effective use of ranking and scaled options
- Effective uses of rating and closed-end questions
- General guidelines for survey design
- Types and uses of response options
- Using cognitive interviews and focus groups for pilot testing
- Steps for conducting an effective pilot study
- Analyzing pilot study data
- Using crosstabs and frequency counts in survey analysis
- Using descriptive statistics to summarize survey results
- Developing key components of a survey codebook
- Effective visual reports
- Understanding counts and response rates
- Understanding sampling and sampling error
$700 ($600 for AIR members)