AIR Forum Virtual

Become a Sponsor

This is an important moment for higher education. It is adapting to our changing world while influencing the world to change. Be part of this moment. Join us as a sponsor for the 2021 AIR Forum Virtual!

This engaging, comprehensive virtual event delivers the knowledge-rich conference experience that has supported higher education data professionals for over 60 years.

Our sponsors and exhibitors help provide participants with a conference that continues to lift the bar, while sponsors gain brand exposure and build relationships within the higher education sector.

AIR Forum Virtual is the place to be May 25–28, 2021, and we hope you’ll join us!

2021 AIR Forum Virtual Sponsor Prospectus

For more information, view the 2021 AIR Forum Virtual Sponsor Prospectus (PDF).

Contact

Emily White

Emily White
Independent Contractor for AIR
meetingplanner@airweb.org

Join Us

To become a sponsor, fill out the appropriate registration form and terms and conditions form located within the expandable sponsorship level list below. Email Emily White at meetingplanner@airweb.org if you have any questions or need help choosing a sponsorship level—we are here to support you.

Sponsorship Levels

  • Branded Sponsorship $25,000 | Availability: 1

    Registration Form

    Terms and Conditions Form

    In addition to the standard amenities, the Branded Sponsor receives:

    6 Sponsor Rep Registrations*

    *Additional representatives can be added for $200 per representative.

    Visibility
    • Co-branding with AIR on all pre-event marketing, website, and scheduler platform during the virtual event, May 25–28. Example: AIR Forum Virtual, sponsored by [company name].
    • Acknowledgement on AIR social media (includes sponsor tagline, handle, and website link)
    • Digital marketing, including:
      • (1) 100-word paragraph in a promotional email to AIR Forum Virtual attendees on behalf of sponsors. No more than (5) sponsors will be included per email.
      • Digital marketing collateral available for download on the sponsor listing page of the AIR Forum Virtual website.
    • Sponsor name, logo, description, website link, and social media handles displayed on the AIR Forum Virtual sponsor listing webpage.
    • Sponsor listing in virtual event platform.
    Special Event (Session content provided by AIR.)
    • Sponsor of opening and closing LIVE STREAM keynote with a 30-second ad before each keynote session.
    • Sponsor recognized in pre-session marketing on website and in session listing. Example: Opening keynote sponsored by [company name]/[logo].
    Concurrent Sessions
    • (1) 40-minute sponsor-created content session (pre-recorded with live chat). Guaranteed not to be scheduled at the same time as another sponsored session.
    • (1) 20-minute sponsor-created content session (pre-recorded with live chat). A moderator will manage the discussion throughout the duration of the session. To be scheduled during sponsor showcase sessions.
    Networking Event
    • Sponsor-created coffee talk discussion groups: (2) 20-minute sponsor-created content discussion group.
    • Sponsor representative will be the host/moderator.
    • May be scheduled at the same time as other sponsored coffee talks.
    • Cannot be a sales pitch. Must be an actionable discussion.
    Virtual Booth
    • Listing as a subject matter expert.
    • Company logo, description, video, resources, and representatives.
    • A Zoom Room in which attendees can interact with reps face-to-face during booth hours.
    • Resources that may be linked (videos, PDF flyers, white papers, and other publications). 
    Leads
    • Sponsor representatives may request one-on-one meetings with attendees or host small user group meetings by invitation using the scheduler.
    • Contact information may be collected when attendees visit a virtual sponsor booth, join a sponsored activity, meeting, or participate in giveaways.
    Attendee Contact Lists
    • AIR Forum Virtual attendee mailing list with name, title, institution, and address (pre-/post-conference).
    • Note: All lists are for one-time use.
    Attendee Engagement
    • May offer an advertised sponsor giveaway at booth.

    Sponsor Enhancements:

    On-Demand Content: $10,000 (Limit 1)

    Sponsor the on-demand content following the conference. On-demand content is available to attendees for 30 days (about 4 and a half weeks) following the conference. Sponsor is recognized as a post-conference on-demand content sponsor in marketing materials and schedule. Sponsor logo will appear at the top of the online platform immediately following the live event and 30 days after. First right of refusal to Branded or Diamond sponsors. Not available to Silver level.

    Additional Branding

    For an additional cost, company logo or name can be prominently displayed on items provided to each attendee:

    • Attendee snack boxes: $3,500 (Limit 15)
    • Attendee digital coffee gift cards: $2,000 (Limit 5)
    Happy Hour: $1,000 (Limit 2)

    Sponsor a daily Zoom Happy Hour to conclude each conference day. Sponsors will be listed as the break sponsor in marketing materials, sponsor listing, schedule, and verbally in break. Customization costs to be borne by the sponsor. Not available to Silver level.

    Attendee Scholarships: Contributions begin at $500 (Unlimited)

    Give to the attendee scholarship fund and be listed as a scholarship contributor. Many of our attendees are facing financial hardship and are challenged to fund registration fees. Through an application process, scholarships in the amount of $100 per attendee will be awarded to offset registration fees for selected recipients. Sponsors will be recognized as a scholarship sponsor on the website and in virtual booth listing. Available to all levels.

  • Diamond Sponsorship $15,000 | Availability: 1

    Registration Form

    Terms and Conditions Form

    In addition to the standard amenities, the Diamond Sponsor receives:

    4 Sponsor Rep Registrations*

    *Additional representatives can be added for $200 per representative.

    Visibility
    • Digital marketing, including:
      • (1) 100-word paragraph in a promotional email to AIR Forum Virtual attendees on behalf of sponsors. No more than (5) sponsors will be included per email.
      • Digital marketing collateral available for download on the sponsor listing page of the AIR Forum Virtual website.
    • Sponsor name, logo, description, website link, and social media handles displayed on the AIR Forum Virtual sponsor listing webpage.
    • Sponsor listing in virtual event platform.
    Special Event (Session content provided by AIR.)
    • Sponsor of LIVE STREAM impact session with a 20-second ad to run before one of four impact sessions.
    • Sponsor recognized in pre-session marketing on website and in session listing. Example: Featured live session [insert name], sponsored by [company name]/[logo].
    Concurrent Sessions
    • (1) 40-minute sponsor-created content session (pre-recorded with live chat). Guaranteed not to be scheduled at the same time as another sponsored session.
    • (1) 20-minute sponsor-created content session (pre-recorded with live chat). A moderator will manage the discussion throughout the duration of the session. To be scheduled during sponsor showcase sessions.
    Networking Event
    • Sponsor-created coffee talk discussion groups: (2) 20-minute sponsor-created content discussion group.
    • Sponsor representative will be the host/moderator.
    • May be scheduled at the same time as other sponsored coffee talks.
    • Cannot be a sales pitch. Must be an actionable discussion.
    Virtual Booth
    • Listing as a subject matter expert.
    • Company logo, description, video, resources, and representatives.
    • A Zoom Room in which attendees can interact with reps face-to-face during booth hours.
    • Resources that may be linked (videos, PDF flyers, white papers, and other publications). 
    Leads
    • Sponsor representatives may request one-on-one meetings with attendees or host small user group meetings by invitation using the scheduler.
    • Contact information may be collected when attendees visit a virtual sponsor booth, join a sponsored activity, meeting, or participate in giveaways.
    Attendee Contact Lists
    • AIR Forum Virtual attendee mailing list with name, title, institution, and address (pre-/post-conference).
    • Note: All lists are for one-time use.
    Attendee Engagement
    • May offer an advertised sponsor giveaway at booth.

    Sponsor Enhancements:

    On-Demand Content: $10,000 (Limit 1)

    Sponsor the on-demand content following the conference. On-demand content is available to attendees for 30 days (about 4 and a half weeks) following the conference. Sponsor is recognized as a post-conference on-demand content sponsor in marketing materials and schedule. Sponsor logo will appear at the top of the online platform immediately following the live event and 30 days after. First right of refusal to Branded or Diamond sponsors. Not available to Silver level.

    Additional Branding

    For an additional cost, company logo or name can be prominently displayed on items provided to each attendee:

    • Attendee snack boxes: $3,500 (Limit 15)
    • Attendee digital coffee gift cards: $2,000 (Limit 5)
    Happy Hour: $1,000 (Limit 2)

    Sponsor a daily Zoom Happy Hour to conclude each conference day. Sponsors will be listed as the break sponsor in marketing materials, sponsor listing, schedule, and verbally in break. Customization costs to be borne by the sponsor. Not available to Silver level.

    Attendee Scholarships: Contributions begin at $500 (Unlimited)

    Give to the attendee scholarship fund and be listed as a scholarship contributor. Many of our attendees are facing financial hardship and are challenged to fund registration fees. Through an application process, scholarships in the amount of $100 per attendee will be awarded to offset registration fees for selected recipients. Sponsors will be recognized as a scholarship sponsor on the website and in virtual booth listing. Available to all levels.

  • Platinum Sponsorship $8,500 | Availability: 6

    Registration Form

    Terms and Conditions Form

    In addition to the standard amenities, the Platinum Sponsor receives:

    3 Sponsor Rep Registrations*

    *Additional representatives can be added for $200 per representative.

    Visibility
    • Digital marketing, including:
      • (1) 100-word paragraph in a promotional email to AIR Forum Virtual attendees on behalf of sponsors. No more than (5) sponsors will be included per email.
      • Digital marketing collateral available for download on the sponsor listing page of the AIR Forum Virtual website.
    • Sponsor name, logo, description, website link, and social media handles displayed on the AIR Forum Virtual sponsor listing webpage.
    • Sponsor listing in virtual event platform.
    Special Event (Session content provided by AIR.)
    • Sponsor of Featured Session — Sponsor name on screen during introduction of session and at the end of the session.
    • Sponsor recognized in pre-session marketing on website and in session listing. Example: Featured live session [insert name], sponsored by [company name]/[logo]
    Concurrent Sessions
    • (1) 20-minute sponsor-created content session (pre-recorded with live chat). A moderator will manage the discussion throughout the duration of the session. To be scheduled during sponsor showcase sessions. 
    Virtual Booth
    • Listing as a subject matter expert.
    • Company logo, description, video, resources, and representatives.
    • A Zoom Room in which attendees can interact with reps face-to-face during booth hours.
    • Resources that may be linked (videos, PDF flyers, white papers, and other publications). 
    Leads
    • Sponsor representatives may request one-on-one meetings with attendees or host small user group meetings by invitation using the scheduler.
    • Contact information may be collected when attendees visit a virtual sponsor booth, join a sponsored activity, meeting, or participate in giveaways.
    Attendee Contact Lists
    • AIR Forum Virtual attendee mailing list with name, title, institution, and address (pre-/post-conference).
    • Note: All lists are for one-time use.
    Attendee Engagement
    • May offer an advertised sponsor giveaway at booth.

    Sponsor Enhancements:

    On-Demand Content: $10,000 (Limit 1)

    Sponsor the on-demand content following the conference. On-demand content is available to attendees for 30 days (about 4 and a half weeks) following the conference. Sponsor is recognized as a post-conference on-demand content sponsor in marketing materials and schedule. Sponsor logo will appear at the top of the online platform immediately following the live event and 30 days after. First right of refusal to Branded or Diamond sponsors. Not available to Silver level.

    Additional Branding

    For an additional cost, company logo or name can be prominently displayed on items provided to each attendee:

    • Attendee snack boxes: $3,500 (Limit 15)
    • Attendee digital coffee gift cards: $2,000 (Limit 5)
    Happy Hour: $1,000 (Limit 2)

    Sponsor a daily Zoom Happy Hour to conclude each conference day. Sponsors will be listed as the break sponsor in marketing materials, sponsor listing, schedule, and verbally in break. Customization costs to be borne by the sponsor. Not available to Silver level.

    Attendee Scholarships: Contributions begin at $500 (Unlimited)

    Give to the attendee scholarship fund and be listed as a scholarship contributor. Many of our attendees are facing financial hardship and are challenged to fund registration fees. Through an application process, scholarships in the amount of $100 per attendee will be awarded to offset registration fees for selected recipients. Sponsors will be recognized as a scholarship sponsor on the website and in virtual booth listing. Available to all levels.

  • Gold Sponsorship $6,000 | Availability: 6

    Registration Form

    Terms and Conditions Form

    In addition to the standard amenities, Gold Sponsors receive:

    2 Sponsor Rep Registrations*

    *Additional representatives can be added for $200 per representative.

    Visibility
    • Sponsor name, logo, description, website link, and social media handles displayed on the AIR Forum Virtual sponsor listing webpage.
    • Sponsor listing in virtual event platform.
    Concurrent Sessions
    • 15-minute sponsor-created content session (pre-recorded). Available as on-demand content.
    Virtual Booth
    • Listing as a subject matter expert.
    • Company logo, description, video, resources, and representatives.
    • A Zoom Room in which attendees can interact with reps face-to-face during booth hours.
    • Resources that may be linked (videos, PDF flyers, white papers, and other publications). 
    Leads
    • Sponsor representatives may request one-on-one meetings with attendees or host small user group meetings by invitation using the scheduler.
    • Contact information may be collected when attendees visit a virtual sponsor booth, join a sponsored activity, meeting, or participate in giveaways.
    Attendee Contact Lists
    • AIR Forum Virtual attendee mailing list with name, title, institution, and address
      (pre-/post-conference).
    • Note: All lists are for one-time use.
    Attendee Engagement
    • May offer an advertised sponsor giveaway at booth.

    Sponsor Enhancements:

    On-Demand Content: $10,000 (Limit 1)

    Sponsor the on-demand content following the conference. On-demand content is available to attendees for 30 days (about 4 and a half weeks) following the conference. Sponsor is recognized as a post-conference on-demand content sponsor in marketing materials and schedule. Sponsor logo will appear at the top of the online platform immediately following the live event and 30 days after. First right of refusal to Branded or Diamond sponsors. Not available to Silver level.

    Additional Branding

    For an additional cost, company logo or name can be prominently displayed on items provided to each attendee:

    • Attendee snack boxes: $3,500 (Limit 15)
    • Attendee digital coffee gift cards: $2,000 (Limit 5)
    Happy Hour: $1,000 (Limit 2)

    Sponsor a daily Zoom Happy Hour to conclude each conference day. Sponsors will be listed as the break sponsor in marketing materials, sponsor listing, schedule, and verbally in break. Customization costs to be borne by the sponsor. Not available to Silver level.

    Attendee Scholarships: Contributions begin at $500 (Unlimited)

    Give to the attendee scholarship fund and be listed as a scholarship contributor. Many of our attendees are facing financial hardship and are challenged to fund registration fees. Through an application process, scholarships in the amount of $100 per attendee will be awarded to offset registration fees for selected recipients. Sponsors will be recognized as a scholarship sponsor on the website and in virtual booth listing. Available to all levels.

  • Silver Sponsorship $3,500 (Exhibit Booth Only) | Availability: 8

    Registration Form

    Terms and Conditions Form

    In addition to the standard amenities, Silver Sponsors receive:

    1 Sponsor Rep Registration*

    *Additional representatives can be added for $200 per representative.

    Visibility
    • Sponsor name, logo, description, website link, and social media handles displayed on the AIR Forum Virtual sponsor listing webpage.
    • Sponsor listing in virtual event platform.
    Virtual Booth
    • Listing as a subject matter expert.
    • Company logo, description, video, resources, and representatives.
    • A Zoom Room in which attendees can interact with reps face-to-face during booth hours.
    • Resources that may be linked (videos, PDF flyers, white papers, and other publications). 
    Leads
    • Sponsor representatives may request one-on-one meetings with attendees or host small user group meetings by invitation using the scheduler.
    • Contact information may be collected when attendees visit a virtual sponsor booth, join a sponsored activity, meeting, or participate in giveaways.
    Attendee Contact Lists
    • AIR Forum Virtual attendee mailing list with name, title, institution, and address
      (pre-/post-conference).
    • Note: All lists are for one-time use.
    Attendee Engagement
    • May offer an advertised sponsor giveaway at booth.

    Sponsor Enhancements: 

    Attendee Scholarships: Contributions begin at $500 (Unlimited)

    Give to the attendee scholarship fund and be listed as a scholarship contributor. Many of our attendees are facing financial hardship and are challenged to fund registration fees. Through an application process, scholarships in the amount of $100 per attendee will be awarded to offset registration fees for selected recipients. Sponsors will be recognized as a scholarship sponsor on the website and in virtual booth listing. Available to all levels.

Gain Brand Exposure

AIR Forum attendees are highly engaged higher education professionals who support data-informed decision making in higher education. If you are looking to gain brand exposure and build relationships within this sector—and especially with decision influencers, the 2021 AIR Forum Virtual is your exclusive chance to connect and be a part of the world’s largest gathering of professionals in these fields. 

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