AIR Forum Phoenix, AZ June 6-9, 2022

Become a Sponsor

2022 AIR Forum sponsor sales have closed. If you have any questions, please email Emily White at ewhite@airweb.org

As the largest gathering of higher education professionals working in institutional research, effectiveness, assessment, planning, and related postsecondary education fields, AIR Forum is the community’s premier event. 

Our sponsors and exhibitors help provide participants with a conference that continues to lift the bar, while sponsors gain brand exposure and build relationships within the higher education sector. 

2022 AIR Forum Prospectus

For more information, view the 2022 AIR Forum Sponsor Prospectus (PDF)

Sponsorship Levels

  • Diamond Sponsorship $16,000 | Availability: 0 of 2

    Diamond Sponsor receives:

    5 Sponsor Rep Registrations*

    *Additional representatives are $375 per person (limit 5).

    Visibility
    • 20’ x 20’ island booth at Exhibit Hall entrance with standard amenities including 8’ high back drape, 3’ high divider drape on each side, two 6’ tables, four chairs, and two waste bins.
    • Digital marketing: One 100-word paragraph in a promotional email to attendees on behalf of sponsors. No more than five sponsors will be included per email. Digital marketing collateral available for download on the sponsor listing page of the AIR Forum website. Web analytics report for the above items available upon request after the conference.
    • Online recognition: Sponsor name, logo, description, website link, and social media handles displayed on the sponsor listing webpage.
    • Onsite recognition: Sponsor logo displayed on entrance unit to Exhibit Hall and on welcome slides for opening and closing keynotes. 
    Concurrent Sessions
    • One 45-minute speaker session or discussion group in regular concurrent session schedule (will not compete with another sponsored session) plus one demo and one “Ask an Expert” session to be presented in Exhibit Hall theaters (will not compete with other sponsored sessions).
    Networking Events
    • Opening reception, coffee breaks, lunch breaks, and networking in Exhibit Hall (within hours).
    • Participation in app-driven AIR Forum networking activity to drive attention to your booth (such as booth crawl, trivia, bingo, etc.).
    Attendee Engagement
    • May offer an advertised sponsor giveaway at booth.
    • Meeting space at the convention center for private meetings or functions.
    • Attendee mailing list with name, title, institution, and address (pre-/post-conference). All lists are for one-time use.
    • Attendee email list for those who’ve opted to receive marketing information from our sponsors. All lists are for one-time use.
    • Lead retrieval available through the conference app. Get unlimited scanning, quick lead qualification, and the ability to measure your booth staff’s performance—all with the device you already own and the mobile app you’ll download for the event.

    Sponsor Enhancements:

    • Additional sponsor representative: $375 (limit 5)
    • Add your logo on lanyards: $3,000; water bottles: $2,500; conference bags: $2,500; color-coded social distance preference wristbands: $2,000 (first option preference in order of sponsor package purchased)
    • Meeting space at the convention center for private meetings or functions: $500 per room (one included in Diamond and Platinum packages)
    • Add a 20-minute product demo or “Ask an Expert” session to Diamond: $350, Platinum: $400, Gold: $450, or Silver: $500 (per session)
  • Platinum Sponsorship $9,000 | Availability: 0 of 6

    Platinum Sponsor receives:

    4 Sponsor Rep Registrations*

    *Additional representatives are $375 per person (limit 5).

    Visibility
    • 10’ x 20’ booth in premier locations (first choice of booth locations) with standard amenities including 8’ high back drape, 3’ high divider drape on each side, two 6’ tables, four chairs, and two waste bins.
    • Digital marketing: One 100-word paragraph in a promotional email to attendees on behalf of sponsors. No more than five sponsors will be included per email. Digital marketing collateral available for download on the sponsor listing page of the AIR Forum website. Web analytics report for the above items available upon request after the conference.
    • Online recognition: Sponsor name, logo, description, website link, and social media handles displayed on the sponsor listing webpage.
    • Onsite recognition: Sponsor logo displayed on entrance unit to Exhibit Hall and on welcome slides for opening and closing keynotes. 
    Concurrent Sessions
    • Choice of one 45-minute speaker session or discussion group in regular concurrent session schedule or one 20-minute product demonstration or “Ask an Expert” session to be presented in Exhibit Hall theaters (may compete with another sponsored session).
    Networking Events
    • Opening reception, coffee breaks, lunch breaks, and networking in Exhibit Hall (within hours).
    • Participation in app-driven AIR Forum networking activity to drive attention to your booth (such as booth crawl, trivia, bingo, etc.).
    Attendee Engagement
    • May offer an advertised sponsor giveaway at booth.
    • Meeting space at the convention center for private meetings or functions.
    • Attendee mailing list with name, title, institution, and address (pre-/post-conference). All lists are for one-time use.
    • Attendee email list for those who’ve opted to receive marketing information from our sponsors. All lists are for one-time use.

    Sponsor Enhancements:

    • Additional sponsor representative: $375 (limit 5)
    • Additional 10’ x 10’ booth: $1,500
    • Add your logo on lanyards: $3,000; water bottles: $2,500; conference bags: $2,500; color-coded social distance preference wristbands: $2,000 (first option preference in order of sponsor package purchased)
    • Add lead retrieval to Platinum, Gold, or Silver: $175 (already included in Diamond package)
    • Meeting space at the convention center for private meetings or functions: $500 per room (one included in Diamond and Platinum packages)
    • Add a 20-minute product demo or “Ask an Expert” session to Diamond: $350, Platinum: $400, Gold: $450, or Silver: $500 (per session)
  • Gold Sponsorship $6,500

    Gold Sponsor receives:

    3 Sponsor Rep Registrations*

    *Additional representatives are $375 per person (limit 5).

    Visibility
    • 10’ x 10’ booth (second choice of booth locations) with standard amenities including 8’ high back drape, 3’ high divider drape on each side, 6’ table, two chairs, and waste bin.
    • Online recognition: Sponsor name, logo, description, website link, and social media handles displayed on the sponsor listing webpage.
    • Onsite recognition: Sponsor logo displayed on entrance unit to Exhibit Hall and on welcome slides for opening and closing keynotes. 
    Concurrent Sessions
    • Choice of either one 20-minute product demonstration or “Ask an Expert” session to be presented in Exhibit Hall theaters (may compete with another sponsored session).
    Networking Events
    • Opening reception, coffee breaks, lunch breaks, and networking in Exhibit Hall (within hours).
    • Participation in app-driven AIR Forum networking activity to drive attention to your booth (such as booth crawl, trivia, bingo, etc.).
    Attendee Engagement
    • May offer an advertised sponsor giveaway at booth.
    • Attendee mailing list with name, title, institution, and address (pre-/post-conference). All lists are for one-time use.

    Sponsor Enhancements:

    • Additional sponsor representative: $375 (limit 5)
    • Additional 10’ x 10’ booth: $1,500
    • Add your logo on lanyards: $3,000; water bottles: $2,500; conference bags: $2,500; color-coded social distance preference wristbands: $2,000 (first option preference in order of sponsor package purchased)
    • Add digital marketing to Gold: $500, Silver: $600 (already included in Diamond and Platinum packages)
    • Add lead retrieval to Platinum, Gold, or Silver: $175 (already included in Diamond package)
    • Meeting space at the convention center for private meetings or functions: $500 per room (one included in Diamond and Platinum packages)
    • Add a 20-minute product demo or “Ask an Expert” session to Diamond: $350, Platinum: $400, Gold: $450, or Silver: $500 (per session)
  • Silver Sponsorship $3,500

    Silver Sponsor receives:

    2 Sponsor Rep Registrations*

    *Additional representatives are $375 per person (limit 5).

    Visibility
    • 10’ x 10’ booth (third choice of booth locations) with standard amenities including 8’ high back drape, 3’ high divider drape on each side, 6’ table, two chairs, and waste bin.
    • Online recognition: Sponsor name, logo, description, website link, and social media handles displayed on the sponsor listing webpage.
    • Onsite recognition: Sponsor logo displayed on entrance unit to Exhibit Hall and on welcome slides for opening and closing keynotes.  
    Networking Events
    • Opening reception, coffee breaks, lunch breaks, and networking in Exhibit Hall (within hours).
    • Participation in app-driven AIR Forum networking activity to drive attention to your booth (such as booth crawl, trivia, bingo, etc.).
    Attendee Engagement
    • May offer an advertised sponsor giveaway at booth.
    • Attendee mailing list with name, title, institution, and address (pre-/post-conference). All lists are for one-time use.

    Sponsor Enhancements:

    • Additional sponsor representative: $375 (limit 5)
    • Additional 10’ x 10’ booth: $1,500
    • Add your logo on lanyards: $3,000; water bottles: $2,500; conference bags: $2,500; color-coded social distance preference wristbands: $2,000 (first option preference in order of sponsor package purchased)
    • Add digital marketing to Gold: $500, Silver: $600 (already included in Diamond and Platinum packages)
    • Add lead retrieval to Platinum, Gold, or Silver: $175 (already included in Diamond package)
    • Meeting space at the convention center for private meetings or functions: $500 per room (one included in Diamond and Platinum packages)
    • Add a 20-minute product demo or “Ask an Expert” session to Diamond: $350, Platinum: $400, Gold: $450, or Silver: $500 (per session)

Gain Brand Exposure

AIR Forum attendees are highly engaged higher education professionals who support data-informed decision making. If you are looking to gain brand exposure and build relationships within this sector—and especially with decision influencers—the 2022 AIR Forum is your exclusive chance to connect and be a part of the world’s largest gathering of professionals in these fields. 

Attendees by Type of Organization 

Attendees by Type of Organization

Image 2 Description

Attendees by IR Role

Attendees by Organizational Role

Image 3 Description

 

 

 

 

 

 

 

 

 

Long Description

Image 1: Attendees and the Exhibit Hall

34% of AIR Forum attendees are IR (institutional research) management and have strong influence; 93% of AIR Forum attendees visit the Exhibit Hall; 62% of AIR Forum attendees speak directly with sponsors in the Exhibit Hall; 84% of AIR Forum attendees spend at least one hour in the Exhibit Hall.

Image 2: Conference attendees by type of organization

32% Research University; 25% Masters/Liberal Arts Institution; 14% Community College; 8% Other College/University; 7% Higher Ed Related Organization; 7% Sponsors; 7% Other. 

Image 3: Conference attendees by IR role

38% IR Staff; 34% IR Management; 24% Assessment Management/Staff, Other; 2% Full-Time Students; 2% Faculty Who Teach IR.