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Marketing Manager

Application Procedure:

To apply:

Please submit a cover letter, application, resume, and two recent writing samples by December 20 to application link.  Incomplete applications will not be considered. This is a remote/work from home position.

This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. Other duties, as assigned, might be part of the job. 

AIR is an equal opportunity employer. AIR does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Applicants from diverse backgrounds and experiences are encouraged to apply.

Job Duties

Purpose

This position is responsible for the implementation and execution of multi-channel marketing plans for various campaigns promoting AIR’s programs and services. The individual in this role will lead the execution of marketing tactics including writing and reviewing content, working with designers to develop graphics, deploying tactics through various channels (e.g., the broadcast email system, social media platforms, website), and serving as the marketing lead and project manager of assigned campaigns. They are responsible for ensuring message and tone consistency including brand alignment across their campaigns and marketing assignments. This is a new position. 

Responsibilities

  • Campaign Content Creation: Write, edit, proofread, finalize, and implement all digital and print marketing and communications tactics across multiple channels, such as direct mail, email, paid digital, social media, website, mobile, and multimedia.
  • Project Management: Independently implement tactical marketing and communication plans on time and on budget, often juggling various plans simultaneously and switching gears as necessary. Use existing internal systems to schedule and deploy tactics.
  • Collaboration: Work closely with internal stakeholders to effectively communicate the value and details of the programs and services they spearhead. Work closely with internal marketing and communications staff as well as external vendors (e.g., design firms) to develop and execute tactics.
  • Performance Tracking: Monitor campaign performance of marketing initiatives and develop reports on key metrics including opportunities for improvement(s).  
  • Digital Channel Oversight: Spearhead strategies to maintain and maximize the impact and influence of AIR’s website and social media platforms.

Job Qualifications

Requirements 

The ideal candidate will have:

  • Bachelor’s degree in marketing, communications, journalism, or related field. Or a commensurate combination of experience, certifications, and/or other formal training.
  • A minimum of 4 years of marketing management experience, including experience writing and producing content for multiple channels (digital and print); branding; and managing multiple projects and design requests. Association experience is preferred.
  • Exceptional written and verbal communication skills with demonstrated experience in a variety of communication and marketing mediums.
  • Strong project management skills with the ability to prioritize tasks across multiple departments and outside vendors.
  • A keen attention to detail, highly organized, and be able to work both independently as well as in a collaborative team. 
  • Self-motivation and curiosity with the demonstrated ability to ask questions, explore new ideas, and seek out innovative solutions.
  • An eagerness to acquire new skills and knowledge and adapt to change in a fast-paced environment.
  • Experience with HTML/CSS, broadcast email software, and web-based content management.
  • Experience in a remote-work environment is preferred. 

Please note: Occasional travel is required. 

Physical Requirements

  • Able to lift up to 25 pounds
  • Able to sit at a desk for extended periods of time
  • Able to use motor skills for computer and telephone functions

Institution Description

Vision

AIR will be a global leader in the ethical use of data for better decisions.

Mission

AIR is a global association of higher education professionals. AIR exists to empower those individuals at all levels to use data, analytics, information, and evidence to make decisions that are effective, ethical, and equitable and take actions that benefit all students and institutions and improve higher education. This must be done within AIR’s available resources and in such a manner that the value to higher education is worth the investment of those resources.

Mission Objectives

AIR will educate institutional researchers, higher education leaders and professionals, and organizations on the value of institutional research.

AIR will educate and support higher education professionals in:

  • Contextualizing data across campus and throughout higher education
  • Learning methods and tools of the institutional research profession
  • Evaluating the effectiveness of institutions
  • Conducting research and scholarship

AIR will provide opportunities for the development of professional and interpersonal skills.

AIR will promote the development of professional networks.

The Association for Institutional Research (AIR) empowers higher education professionals to leverage data, analytics, information, and evidence to make decisions and take actions that benefit students and institutions and improve higher education. For over 50 years, AIR has been committed to building and sustaining strong data-informed decision cultures within higher education institutions.

AIR supports the professional growth, skill development, and scholarship of professionals within institutional research and other related fields who fill a variety of critical roles, including institutional effectiveness, assessment, strategic planning, business intelligence, and more.

As a global higher education Association, AIR creates and disseminates research, scholarship, and innovative practices; builds diverse and dynamic communities; fosters strategic partnerships to support cross-functional collaboration and learning; and advocates for the effective use of data within colleges and universities.

Benefits

AIR benefits include medical, dental, disability, life insurance, a 403(b)-retirement plan, paid time off, and additional voluntary benefits. More specific information on benefits eligibility will be provided as part of the interview process.

AIR provides a standard set of equipment and a one-time allowance to assist in setting up a home office.  Employees are responsible for reliable internet service and an environment conducive to handling professional matters, free of distractions.

EEO Statement

AIR is an equal opportunity employer.  AIR does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.  Applicants from diverse backgrounds and experiences are encouraged to apply. The full policy statement can be found on the AIR website: https://www.airweb.org/about-air/careers-at-air.

Application Due Date: 2024-12-20
Job Start Date: 2025-01-02
Salary: $55000 - $60000
City: Tallahassee
State/Province/Region: FL
Institution: Association for Intuitional Research
Reports To: Senior Manager, Marketing & Communications
Staff # Reporting to Position: 0
Reports In Office: Marketing & Communications

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