Reading Electronic Publications

In response to the increased availability of electronic publications, AIR was interested to learn about members’ preferences for purchasing and accessing reading materials. AIR is exploring options for producing electronic versions of publications. The Association for Institutional Research: The First 50 Years, released in March 2012, was AIR’s first electronic-only publication. Download rates are being monitored as AIR seeks to learn more about member reading preferences.

Survey Specifications:

Time Frame: March 13-21, 2012

Random sample of 487 AIR members

Response Rate: 164 (34%)

Survey Results:

Of the respondents, 73.8% identified as mid-career or established professionals, 20.7% as early career professionals, 1.8% as students, 2.4% as retired, and 1.2% as other.



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