Reach Nearly 20,000 Higher Education Data and Decision-Makers
eAIR newsletter connects organizations with a highly engaged audience of institutional research, institutional effectiveness, and higher education data professionals.
Published monthly by the Association for Institutional Research (AIR), eAIR delivers timely insights, commentary, and practical guidance to the professionals responsible for advancing data-informed decision-making across colleges and universities.
With a circulation of 19,900 readers, advertising in eAIR provides a unique opportunity to reach the people shaping strategy, analytics, planning, and accountability in higher education.
Interested in other ways to reach the AIR community?
Learn more about sponsoring the AIR Forum.
Why Advertise in eAIR?
Reach a Specialized Professional Audience
eAIR reaches professionals who lead data analysis, institutional effectiveness, planning, and reporting at colleges and universities. Subscribers include:
- Institutional Research (IR) professionals
- Institutional Effectiveness (IE) and analytics leaders
- Higher education administrators
- Data and policy professionals across the postsecondary sector
These readers represent diverse institutions across the United States and internationally, including research universities, regional institutions, community colleges, and specialized institutions.
Connect with Decision-Makers
Many eAIR readers play key roles in evaluating and selecting tools, services, and partners that support institutional data strategy, analytics, compliance, and student success initiatives.
Advertising in eAIR places your organization directly in front of professionals responsible for advancing data-informed decision-making on campus.
Extend Your Visibility
Each issue of eAIR is archived on the AIR website, allowing advertisements to remain visible to readers who revisit articles after publication.
Publication Details
- Circulation: 19,900 subscribers
- Audience: AIR members and nonmembers across higher education
- Publication Frequency: Monthly (12 issues per year)
- Content: Professional insights, commentary, and practical resources for institutional research and higher education data professionals
Advertising Opportunities
Advertising opportunities in eAIR allow organizations to share relevant resources, services, and solutions with professionals working in higher education data and analytics.
- Ad placements, specifications, pricing, and submission deadlines are available in the eAIR Advertising Media Kit.
- Only organizations and services relevant to higher education administration and data practice are accepted for advertising.
- For complete details on advertising options, ad specifications, pricing, and deadlines, please view the media kit.
Reserve Advertising Space
To inquire about advertising or reserve space in an upcoming issue, please contact advertising@airweb.org.