November 3, 11 a.m. – 4 p.m. ET

PRICING: $225/$325 (MEMBERS/NONMEMBERS) 

This workshop introduces the foundations of benchmarking in higher education, focusing on how institutions use data comparisons to inform decisions and improve performance. Participants will explore internal, external, and longitudinal benchmarking approaches, learn how to select appropriate comparison groups, and practice interpreting data in context. The session also highlights key data sources and addresses ethical considerations to support responsible use of benchmarking in institutional practice.

By the end of this workshop, participants will be able to: 

• Define benchmarking and explain its role in data-informed decision-making and continuous improvement.
• Differentiate between internal, external, and longitudinal benchmarking approaches and identify appropriate use cases for each.
• Select and justify appropriate comparison groups (e.g., peer, aspirational, competitor) using a balanced approach that combines data and professional judgment.
• Interpret benchmarking data in context to identify strengths, gaps, and areas for improvement.
• Recognize ethical considerations and potential biases in benchmarking and apply strategies to ensure responsible data interpretation and use. 

Program:

• 11 a.m. – 1 p.m. ET workshop 
• 1–2 p.m. ET lunch break
• 2–4 p.m. ET workshop

Notes:

• Space is limited to 25 participants per workshop. Seating is allocated on a first-come, first-served basis. 
• Each registration grants workshop access to one participant. 
• Registration closes November 2 at 11:59 p.m. ET or when seating capacity is reached.

Accommodations:

• If you have any special needs addressed by the Americans with Disabilities Act, please contact the AIR Education Team at 850-385-4155 or email training@airweb.org.

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