This workshop introduces the fundamentals of benchmarking for higher education professionals with little or no prior experience. Participants learn how to leverage IPEDS survey data, Data Feedback Reports, and the NCES “Use the Data” tools to construct effective comparison groups. Through hands-on exercises, you’ll explore how to establish key performance indicators (KPIs), refine benchmarking studies, and use comparative data to inform institutional decision-making and demonstrate effectiveness.

Ideal for IR professionals, new data analysts, and anyone supporting assessment, planning, or accreditation efforts.

Learning Outcomes:

• Understand the fundamentals and purposes of benchmarking in higher education
• Identify and construct appropriate institutional comparison groups using IPEDS data
• Establish key performance indicators (KPIs) for benchmarking and assessment
• Refine benchmarking groups by selecting relevant variables
• Use IPEDS benchmarking data to support decision-making and demonstrate institutional effectiveness