This half-day workshop highlights the critical role of IPEDS data in shaping an institution’s public profile. Participants learn how governmental and non-governmental organizations use IPEDS data and explore why accuracy and consistency in reporting are essential for institutional reputation and accountability. Through presentations, discussions, exercises, and demonstrations of IPEDS tools, participants develop a deeper understanding of the downstream impacts of their data submissions.

Ideal for institutional researchers, compliance officers, and campus leaders responsible for data reporting and communication.

Learning Outcomes:

• Recognize how IPEDS data is used by public audiences and decision-makers
• Understand the impact of data accuracy and consistency on institutional reputation
• Identify how errors or inconsistencies can affect rankings, funding, and public trust
• Strengthen reporting practices to support positive institutional visibility
• Navigate IPEDS tools and resources for reviewing publicly available data