Vision and Mission


AIR will be a global leader in the use of data for better decisions in higher education.


As a global association, AIR empowers higher education professionals to use data, information, and analytics in ways that are effective, ethical, and equitable. AIR supports data-informed decision making that amplifies student and institutional success. These must be done within AIR’s available resources and in such a manner that the value to higher education is worth the investment of those resources.

Mission Objectives

AIR educates higher education professionals and organizations on the value and role of institutional research and institutional effectiveness.

AIR provides opportunities for professionals to develop the knowledge, skills, and abilities necessary to implement and lead data-informed cultures within higher education through:

  • Contextualizing data throughout higher education;
  • Learning methods and tools of the institutional research and institutional effectiveness profession;
  • Sustaining and advancing data literacy;
  • Conducting research and scholarship.

AIR provides and promotes equitable opportunities for the development of diverse and inclusive professional networks.

The Association for Institutional Research (AIR) empowers higher education professionals to leverage data, analytics, information, and evidence to make decisions and take actions that benefit students and institutions and improve higher education. For over 50 years, AIR has been committed to building and sustaining strong data-informed decision cultures within higher education institutions.

AIR supports the professional growth, skill development, and scholarship of professionals within institutional research and other related fields who fill a variety of critical roles, including institutional effectiveness, assessment, strategic planning, business intelligence, and more.

As a global higher education Association, AIR creates and disseminates research, scholarship, and innovative practices; builds diverse and dynamic communities; fosters strategic partnerships to support cross-functional collaboration and learning; and advocates for the effective use of data within colleges and universities.