Foundations of Survey Design introduces participants to the fundamental principles of creating and administering surveys in higher education contexts. You explore common survey question types, learn strategies for drafting effective items, and understand how to organize and validate survey instruments in a practical, non-technical way.

This course is ideal for institutional researchers, assessment professionals, student affairs staff, and anyone who develops or uses survey data to inform campus decisions—whether you are new to survey work or seeking a valuable refresher.

Learning Outcomes:

• Identify common survey question types
• Construct high-quality survey questions
• Draft and organize effective survey instruments
• Conduct translation-related validity tests on surveys