Change with Analytics

The Change with Analytics Playbook (Playbook) is a comprehensive resource designed to support institutions in creating a culture and capacity for strategic data use. Released in August 2024 by AIR, EDUCAUSE, and the National Association of College and University Business Officers (NACUBO), this resource contains 16 “plays” for data leaders to follow in order to make significant progress on their institution’s analytics goals.

AIR Data & Decisions Academy

Upcoming Events

LEADing Change with Analytics

Moving from insight to action takes more than access to data, analyses, and reports — it requires leadership, facilitation, and strategic communication. This series of workshops brings the Change with Analytics Playbook to life, providing you with tools to use at your institution. Through a blend of theory and practice, you will develop strategies to engage stakeholders, create effective teams, plan activities that identify your goals and move toward them, and foster a culture of data-informed decision making. Each workshop will include several activities that engage you with the implementation of the Playbook. Workshops are independent and each covers a discrete area of the change process or the Playbook. You are welcome to join us for the topics most relevant to you or for the entire series. 

Explore the Series

  • Change with Analytics

    Facilitating Change

    By blending theory and practice, this workshop will help you understand how change impacts us at both the personal and organizational levels, how to connect stakeholders, and how to overcome resistance to change.

    All Levels • Live Online Workshop • 2 Hrs • $250/$350

  • Change with Analytics

    Building and Developing a Team

    Analytics is a team sport! This workshop focuses on the cross-cutting team plays in the Change with Analytics Playbook.

    All Levels • Live Online Workshop • 2 Hrs • $250/$350

  • Change with Analytics

    Assess the Current State of Analytics

    We can’t know where we are going if we don’t know where we are. This workshop builds on the Assess the Current State of Analytics section of the Change with Analytics Playbook.

    All Levels • Live Online Workshop • 2 Hrs • $250/$350

  • Change with Analytics

    Create and Manage a Data Strategy Plan

    This workshop operationalizes the Create and Manage a Data Strategy Plan plays from the Change with Analytics Playbook. By applying the lens of design thinking, we will consider how to build a shared vision and roadmap for analytics, identify what our users really need, and create products that matter.

    All Levels • Live Online Workshop • 2 Hrs • $250/$350

  • Change with Analytics

    Develop and Maintain a Data Governance Program

    This workshop, based on the plays in the Develop and Maintain a Data Governance Program in the Change with Analytics Playbook, focuses on tools and processes to evaluate data governance needs and kickstart positive change.

    All Levels • Live Online Workshop • 2 Hrs • $250/$350

  • Change with Analytics

    Build and Support a Data Literate Community

    Imagine a future in which your community engages with data in ways that bring it to life and lead to great decisions. This workshop is designed to help you get there through exploring the plays in the Build and Support a Data Literate Community section of the Change with Analytics Playbook.

    All Levels • Live Online Workshop • 2 Hrs • $250/$350

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About the Playbook and Its History

In August 2024, the Association for Institutional Research (AIR), EDUCAUSE, and the National Association of College and University Business Officers (NACUBO) released the Change With Analytics Playbook, a comprehensive resource designed to support institutions in creating a culture and capacity for strategic data use.

Building on their 2019 Change With Analytics joint statement, the associations created the new playbook to help all higher education institutions make strides in leveraging data for strategic decision-making. The free resource contains 16 “plays” for data leaders to follow to make significant progress on their institution’s analytics goals.

Learn More

"Everyone has a role in building an analytics-enabled institution, but we don’t all have the same role."

Access the Playbook

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